SNAPCHAT LAUNCHES AD TECH PLATFORM 2.0 INSPIRED BY FACEBOOK’S MODEL

Snapchat is launching its ad platform 2.0, and it's borrowing Facebook's strategy to catch up to its rival as quickly as possible. On Tuesday, the messaging and media app was set to announce a new lineup of ad tech partners that could buy ads through its new automated system. Many of the partners, like Kenshoo, … Continue reading SNAPCHAT LAUNCHES AD TECH PLATFORM 2.0 INSPIRED BY FACEBOOK’S MODEL

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