SIX WAYS TO IMPROVE YOUR BUSINESS’S SOCIAL MEDIA PRESENCE PROFESSIONALLY

You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their … Continue reading SIX WAYS TO IMPROVE YOUR BUSINESS’S SOCIAL MEDIA PRESENCE PROFESSIONALLY

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WHY SNAPCHAT IS KEY FOR YOUR MARKETING CAMPAIGNS

Facebook, Twitter, Pinterest and most recently Instagram have become essential tools in the marketing strategies of many top brands such as Netflix, Airbnb, Lexus and Nike. #Snapchat is now starting to stake its claim in the world of social media marketing, and it has the potential to improve sales, retention rates and engagement for many … Continue reading WHY SNAPCHAT IS KEY FOR YOUR MARKETING CAMPAIGNS

3 HELPFUL TOOLS TO MONITOR YOUR DIGITAL MEDIA CAMPAIGN WITH EASE

These days, online #branding and social media go hand-in-hand. Big brands know the power of social media and are quite interested in monitoring what people have to say about them via social media. But, alas, the times are a-changin’. Social media is more competitive and costly than in the early days. Clients want more. You … Continue reading 3 HELPFUL TOOLS TO MONITOR YOUR DIGITAL MEDIA CAMPAIGN WITH EASE

ADVERTISERS CAN NOW TARGET YOUTUBE ADS BASED ON PEOPLE GOOGLE SEARCH HISTORIES

Google is going to let advertisers target YouTube ads based on people's search histories, giving brands a whole new perspective into the consumer mindset. On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. But it was the introduction of search … Continue reading ADVERTISERS CAN NOW TARGET YOUTUBE ADS BASED ON PEOPLE GOOGLE SEARCH HISTORIES

FACEBOOK IS DEVELOPING ANIMATED SELFIE MASK FOR BRANDS

Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad executives familiar with the plans. Facebook has been experimenting with augmented reality in a camera-centered redesign for its app that appears inspired by Snapchat. The Hollywood masks could be part … Continue reading FACEBOOK IS DEVELOPING ANIMATED SELFIE MASK FOR BRANDS

FACEBOOK GIVES MARKETERS NEW DATA TOOLS TO COMPARE TO TV

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of partnerships with third-party ad tech companies, promising better quality data. Facebook said it was trying to give marketers a more accurate grasp of how ads on the … Continue reading FACEBOOK GIVES MARKETERS NEW DATA TOOLS TO COMPARE TO TV

7 NEW FACEBOOK FEATURES YOU SHOULD KNOW ABOUT

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add … Continue reading 7 NEW FACEBOOK FEATURES YOU SHOULD KNOW ABOUT