Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. The rapid increase in the use of of mobile devices for personal use and work, a shift sometimes referred to as the consumerization of IT, has increased the potential for digital disruption … Continue reading DIGITAL DISRUPTION DEFINED


10 Emerging Social Media Tools for the New Year

social media marketing has kept professional marketers lightly busy throughout the last year, the new year may prove to be more challenging. There are many outdated social media tools and tactics that will no longer be effective in this new year.

Why Digital Marketing is so important?

The euphoria of Digital Marketing began in 1990s and gain popularity in 2000s and today it has become an integral part of many organizations. Earlier traditional forms of marketing included TV commercials, billboard ads, radio, newspaper…however, all these marketing channels have time and money constraints. With the emergence of digital marketing, companies can spread the … Continue reading Why Digital Marketing is so important?