Google is going to let advertisers target YouTube ads based on people's search histories, giving brands a whole new perspective into the consumer mindset. On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. But it was the introduction of search … Continue reading ADVERTISERS CAN NOW TARGET YOUTUBE ADS BASED ON PEOPLE GOOGLE SEARCH HISTORIES
Snapchat is launching its ad platform 2.0, and it's borrowing Facebook's strategy to catch up to its rival as quickly as possible. On Tuesday, the messaging and media app was set to announce a new lineup of ad tech partners that could buy ads through its new automated system. Many of the partners, like Kenshoo, … Continue reading SNAPCHAT LAUNCHES AD TECH PLATFORM 2.0 INSPIRED BY FACEBOOK’S MODEL
Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad executives familiar with the plans. Facebook has been experimenting with augmented reality in a camera-centered redesign for its app that appears inspired by Snapchat. The Hollywood masks could be part … Continue reading FACEBOOK IS DEVELOPING ANIMATED SELFIE MASK FOR BRANDS
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of partnerships with third-party ad tech companies, promising better quality data. Facebook said it was trying to give marketers a more accurate grasp of how ads on the … Continue reading FACEBOOK GIVES MARKETERS NEW DATA TOOLS TO COMPARE TO TV
If you keep track of business ups and downs, you must familiar with the Nokia story, the one that did not end in a fairy tale ending. If not, here it is in a nutshell. Nokia, the ex-mobile giant that once commanded a staggering 70% market share fell from its pedestal to abysmal single digits … Continue reading 4 STEPS TO MAKE AFRICAN BUSINESSES READY FOR A DIGITAL FUTURE
Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add … Continue reading 7 NEW FACEBOOK FEATURES YOU SHOULD KNOW ABOUT
We live today amid the fourth industrial revolution. It is happening all around us and is reshaping how we live, work, and connect. The Fourth Industrial Revolution builds on the Third Industrial Revolution (The Digital Revolution) representing new ways in which technology becomes embedded within societies and even the human body. The Fourth Industrial Revolution is … Continue reading THE FOURTH INDUSTRIAL REVOLUTION AND WHAT IT MEANS TO US
Recently, you may have seen some of your Facebook friends started posting a Facebook "Privacy Notice" clarifying that they no longer give Facebook permission to use their photos, personal information, and so on. The Privacy message looks something like this: "From Monday, 27th June, 2016, 1528 IST, I don't give Facebook permission to use my … Continue reading STOP Sharing that Facebook Privacy and Permission Notice, It’s a HOAX.