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7 NEW FACEBOOK FEATURES YOU SHOULD KNOW ABOUT

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add … Continue reading 7 NEW FACEBOOK FEATURES YOU SHOULD KNOW ABOUT

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THE FOURTH INDUSTRIAL REVOLUTION AND WHAT IT MEANS TO US

We live today amid the fourth industrial revolution. It is happening all around us and is reshaping how we live, work, and connect. The Fourth Industrial Revolution builds on the Third Industrial Revolution (The Digital Revolution) representing new ways in which technology becomes embedded within societies and even the human body. The Fourth Industrial Revolution is … Continue reading THE FOURTH INDUSTRIAL REVOLUTION AND WHAT IT MEANS TO US

10 DIGITAL TRANSFORMATION BOOK RECOMMENDATIONS FOR AFRICAN IT AND BUSINESS LEADERS

We scoured the internet to find the most highly-rated and recommended books on digital transformation. We hope these books can help you on your quest to chart your organization’s path forward in this ever-changing digital world.

4 SOCIAL MEDIA LESSONS FROM GAME OF THRONES

In the unlikely event that you don’t watch Game of Thrones then you probably aren’t aware of just how popular it really is. Each of the episodes average around 20.2 million viewers worldwide in over 173 different countries. It’s got a huge following and it was the most discussed show on Facebook and Twitter last year. … Continue reading 4 SOCIAL MEDIA LESSONS FROM GAME OF THRONES

10 Emerging Social Media Tools for the New Year

social media marketing has kept professional marketers lightly busy throughout the last year, the new year may prove to be more challenging. There are many outdated social media tools and tactics that will no longer be effective in this new year.

6 Trends That Will Transform Social Media in 2017

Social media has been evolving rapidly, breaking down barriers and becoming part of the routine all over the world. It is estimated that globally, 66% of adults log on to Facebook every day. Considering that the global population sits at a hefty 7+ billion people, this is a huge opportunity that you can make use of if you’re a brand.

HOW TO BUILD A UNIQUE BRAND IDENTITY FOR YOUR SMALL BUSINESS

Brand marketing seems so complicated. No wonder big businesses pay millions of dollars to have marketing companies build their brands for them. As a small business owner, how do you build your unique brand identity without spending a lot of money? No matter how great your search engine ranking is... no matter how huge your … Continue reading HOW TO BUILD A UNIQUE BRAND IDENTITY FOR YOUR SMALL BUSINESS