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SIX WAYS TO IMPROVE YOUR BUSINESS’S SOCIAL MEDIA PRESENCE PROFESSIONALLY

You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their … Continue reading SIX WAYS TO IMPROVE YOUR BUSINESS’S SOCIAL MEDIA PRESENCE PROFESSIONALLY

WHY SNAPCHAT IS KEY FOR YOUR MARKETING CAMPAIGNS

Facebook, Twitter, Pinterest and most recently Instagram have become essential tools in the marketing strategies of many top brands such as Netflix, Airbnb, Lexus and Nike. #Snapchat is now starting to stake its claim in the world of social media marketing, and it has the potential to improve sales, retention rates and engagement for many … Continue reading WHY SNAPCHAT IS KEY FOR YOUR MARKETING CAMPAIGNS

3 HELPFUL TOOLS TO MONITOR YOUR DIGITAL MEDIA CAMPAIGN WITH EASE

These days, online #branding and social media go hand-in-hand. Big brands know the power of social media and are quite interested in monitoring what people have to say about them via social media. But, alas, the times are a-changin’. Social media is more competitive and costly than in the early days. Clients want more. You … Continue reading 3 HELPFUL TOOLS TO MONITOR YOUR DIGITAL MEDIA CAMPAIGN WITH EASE

THE INTERNET OF THINGS EXPLAINED

The "Internet of things" (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It's a concept that not only has the potential to impact how we live but also how we work. But what exactly is the "Internet of things" and what impact is it going to have on you, if any? There are a lot of complexities around the "Internet of things" but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

ADVERTISERS CAN NOW TARGET YOUTUBE ADS BASED ON PEOPLE GOOGLE SEARCH HISTORIES

Google is going to let advertisers target YouTube ads based on people's search histories, giving brands a whole new perspective into the consumer mindset. On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. But it was the introduction of search … Continue reading ADVERTISERS CAN NOW TARGET YOUTUBE ADS BASED ON PEOPLE GOOGLE SEARCH HISTORIES

SNAPCHAT LAUNCHES AD TECH PLATFORM 2.0 INSPIRED BY FACEBOOK’S MODEL

Snapchat is launching its ad platform 2.0, and it's borrowing Facebook's strategy to catch up to its rival as quickly as possible. On Tuesday, the messaging and media app was set to announce a new lineup of ad tech partners that could buy ads through its new automated system. Many of the partners, like Kenshoo, … Continue reading SNAPCHAT LAUNCHES AD TECH PLATFORM 2.0 INSPIRED BY FACEBOOK’S MODEL

FACEBOOK IS DEVELOPING ANIMATED SELFIE MASK FOR BRANDS

Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad executives familiar with the plans. Facebook has been experimenting with augmented reality in a camera-centered redesign for its app that appears inspired by Snapchat. The Hollywood masks could be part … Continue reading FACEBOOK IS DEVELOPING ANIMATED SELFIE MASK FOR BRANDS

FACEBOOK GIVES MARKETERS NEW DATA TOOLS TO COMPARE TO TV

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of partnerships with third-party ad tech companies, promising better quality data. Facebook said it was trying to give marketers a more accurate grasp of how ads on the … Continue reading FACEBOOK GIVES MARKETERS NEW DATA TOOLS TO COMPARE TO TV

DIGITAL DISRUPTION DEFINED

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. The rapid increase in the use of of mobile devices for personal use and work, a shift sometimes referred to as the consumerization of IT, has increased the potential for digital disruption … Continue reading DIGITAL DISRUPTION DEFINED

4 STEPS TO MAKE AFRICAN BUSINESSES READY FOR A DIGITAL FUTURE

If you keep track of business ups and downs, you must familiar with the Nokia story, the one that did not end in a fairy tale ending. If not, here it is in a nutshell. Nokia, the ex-mobile giant that once commanded a staggering 70% market share fell from its pedestal to abysmal single digits … Continue reading 4 STEPS TO MAKE AFRICAN BUSINESSES READY FOR A DIGITAL FUTURE