Digital Marketing Explained Part 2.

Here’s part 2 of Digital Marketing Explained! Today’s post is about Website Design, Mobile Marketing, Affiliate Marketing, Display Advertising and Viral Marketing.

6. Website Design the success of your digital marketing strategy depends on your website.

Firstly, your website has to be user-friendly and well designed. A badly designed website will push visitors away. Something as simple as no contact information could frustrate a potential customer. 44% of website visitors will leave a company’s website if there’s no contact information or phone number (Source: KoMarketing).

Secondly, every entrepreneur needs a website that is mobile-friendly, fast and responsive. Your website needs to be mobile optimised so that smartphone users can easily browse on the go.

Today, 1.9 billion people are accessing the web from their mobile devices (Source: comScore – Morgan Stanley Research). In other words, if they’re online, they are most likely on their phones.

61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead according to Google. Consequently, companies without a mobile responsive website could end up losing potential customers and sales.

Lastly, the loading speed of your website could be a reason for potential customers to abandon your website. According to Kissmetrics, 47 percent of visitors expect a website to load in less than 2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds.

7. Mobile Marketing If you do not have a mobile marketing strategy you need to consider it because internet users are spending an increasingly amount of time with their mobile devices.

In 2015, Google reported that more Google searches took place on mobile devices than on computers in 10 countries.

There are different types of Mobile Marketing strategies such as app based marketing, in-game mobile marketing, QR codes, location based marketing, mobile search ads and SMS marketing.

8. Affiliate Marketing is a type of marketing that allows marketers (affiliates) to earn a commission for every lead or sale they drive to a company’s website. Affiliates are basically an online extension to a company’s sales force.

Affiliate marketing is beneficial to companies because the marketer only gets rewarded when they brings in a sale, lead or click. As a result, it lowers the cost of running a sales force.

If you have an ecommerce website such as Amazon, Jumia or Konga then you should consider implementing an affiliate marketing system.

9. Display Advertising is simply advertising on websites. It is a form of advertising that uses images and video ads to promote a message. It allows you to place your adverts on websites that are relevant to what you are selling. Therefore showing your adverts to people that are more likely to be interested in your product or service.

Display Advertising can be very effective if it’s done right. For example, Julian Bakery saw a 35% increase in conversions and a 330% increase in impressions on the Google Display Network (Source: Google).

10. Viral Marketing is a technique that encourages consumers to share your content in order to create a buzz and talk about your brand or marketing message.

To create an effective viral marketing strategy you could use free giveaways of your product or service, videos, pictures. The aim is to create a chain reaction and allow people to easily share your message, which greatly increases the likelihood that it will go viral.

Published by: Subu Akinkugbe (


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