If you are keen in getting into Digital marketing, either as a fresher or if you want to switch to digital marketing, here is how you can start:
1. Read a lot on Digital Marketing:
Just search for digital marketing or blog posts on digital marketing on Google, I am sure you will come across several useful blog post and articles explaining what digital marketing is all about. Through these, you will learn the basics, the strategies, techniques and various aspects of digital marketing. Read blog posts from Hubspot, Seomoz, Web Marketing Academy, Google, Unbounce, and so on to understand the world of marketing you are getting into. These blogs are very rich in information and content.
2. Attend Webinars/Events related to Digital Marketing, whenever possible:
Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events which are related to Digital Marketing. Quite often major cities have meet-ups, where digital experts share their knowledge with people who are new to this arena. At such events, you also get the opportunity to meet like-minded people.
3. Choose your Specialization:
Though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Are you passionate about writing articles or doing data analysis? OR Are you interested in SEO or Web Designing? Getting into a specific area of Digital Marketing will help you in getting more job offers than just having a basic knowledge. Companies are looking for experts in SEO, SEM, Email marketing, Web analysis and so on. And gradually, you can add other stuff to your knowledge bank!
4. Get Set Go!
Once you have decided your career path in Digital Marketing, just start working towards it. You can begin by writing a blog post, or creating a website or a web banner ad or improve your social presence, or doing traffic analysis. Initial few months, you will face technical issues in dealing with these aspects, however gradually, you will master the concepts and gain more confidence. Whether you are a blogger, an SEO Specialist or a Web Analyst, what you need is a lot of passion and creativity, as marketing itself requires constant innovation and ‘out of the box’ thinking. Working smart, keeping yourself updated with latest information, excellent communication skills, are key to success.
5. Focus On Business!
Whatever marketing strategy you may follow, at the end of the day it should be business-oriented and should take the business a step ahead. All your technical knowledge is of no use if it is not driving the business. So, as a digital marketer, try to acquire the business acumen needed to implement the best marketing strategy.
With a lot of data analysis happening throughout the world, we have entered the era of Big Data! Everything is getting digitized, so why not marketing? Therefore, getting into Digital Marketing is a very lucrative career option today.
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culled from https://www.urbanpro.com